Strategic Management: Concepts, Global Edition by Fred R. David, Forest R. David
Pearson | 15th Ed. | English | 2015 | ISBN-10: 1292016809 | 691 pages | PDF | 35.33 MB
For undergraduate and graduate courses in strategy.
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.